E-Commerce Optimization
Getting relevant traffic to your website can be difficult enough, but ensuring that your conversion levels are met is a completely different skill set.
Many web developers are experts in their field, but fall short when trying to understand the specific issues related to travel industry websites and how to capture that customer right there and then.
We aim to bridge that gap with our travel industry e-commerce experize developed over a number of years.
At Cloud Red Travel have identified the 7 golden rules of e-commerce optimization that we believe your website should follow:
1) First impressions count
2) Navigation shouldn't be something your users have to learn
3) Quality and relevance of content
4) Ease of booking process
5) Clarity of costs and inclusions
6) Quality and relevance of images
7) Your Unique Selling Point (USP)
We will run a full E-Commerce audit on your website, looking at landing pages, navigation, booking path, presentation & availability of booking information, and check out pages.
We’ve successfully developed landing pages with over 120% increase in conversion and specialize in boutique & small independant hotels, and niche travel companies.
Our partnership with servieres.travel will also allow us to review any French & Spanish content you may have to ensure it not only makes grammatical sense but is also written with a native speaker in mind who is looking for travel advice, and not just a rough translation of your English content